An insight into this weeks tasks and expansion of knowledge, from Clydesdales to Beekeeping, Target Markets to Imperfect Perfection, Whilst starting to look into avenues for potential product ideas.
To begin the week we delved into uncovering histories and connections between the Clydesdale horse and Scotland (more specifically Falkirk), to see if this was a possible avenue of awareness to surround the final product and to understand international connection to the Kelpies themselves in another personal way. We then widened our research by looking further into International tourists by researching case studies to find out more about tourism behaviour. Creating user personas to understand what potential customers value and want from the merchandise will help us find a target market later in the design process. It also allows us to make the target market more personal and put a face to a statistic. Gaining an insight into pricing strategy allows us to have an understanding on different influences that may affect the price of a product, our main influence would be the overall material costs and if we have a product produced in Scotland using an environmentally friendly material. Furthermore, we looked at different packaging and how ‘flaws’ can add more personality and make a brand look more authentic. Which also led to look into further product inspirations, with detailing and user understanding and uptake on the forefront, remaining with an idea of "open-play" and interpretation.
The week concluded with a chat with Tracey from the Helix Beekeepers. This opened up a totally new avenue to us both and opened our eyes as to the beekeepers involvement with the community, with the idea of approachability and accommodation for its user in mind. Tracey also provided us with further personal stories to not on the Kelpies, but the surrounding area that possess them.
With this research it has allowed for us to move on to ideation and development of ideas which shall hopefully capture some of the essence that has presented itself to us with the opportunities gained over the past couple of weeks
Contents -
- Saving The Greatest Horse and Further Clydesdale (Work-Horse) Information
- International Tourism
- Further User Personas
- Pricing Research
- Eco Friendly Production
- Imperfect Perfection
- Product Inspirations
- Helix Beekeeping Chat
- Beginning to Ideate and Evolve
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