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Pitch to the Sculptor...

Towards the end of our placement, there was a chance to discuss our project that brought the creation of “OOTCUTS” to Andy Scott, the Sculptor behind the magnificent beasts.


Gaining inciteful views and endorsement of the concept and the various outcomes produced provided a boost and helpful backing, as well as an understanding of the project from the angle of the artist.


Having this conversation provided an observant perspective, towards typeface, colouring and shape choice. There were nods to the fact there were no instructions present, letting people dive in, which was similar to our first conversations when chatting about Lego. Where there was more enjoyment as a kid when you were given a large box of pieces, rather than being given the millennium falcon set with a step by step process.


There were also possible connections drawn between abstract and figurative art, allowing those to create their own personal sculptures taking the space as inspiration. When in conversation, it has been said that the Kelpies up close represent abstraction in individual pieces, but when stepping further back, the figures emerge. This overlaps itself with the idea behind the Ootcuts allowing for creations to appear when placing each obscurity together. From these discussions, further deepens the layers of the Ootcuts subjective nature, and could possibly open itself up to other markets, such as artists and designers, with other creatives in-between.


We've also been looking into alterations of the tag attachment for the bag, slight tweaks to increase a fluid flow into opening the bag up, and to ultimately intrigue people to pick up the product. From this, we'd hope that the creation of a high quality/attraction would lead to people keeping the tag as an extra memento, which links itself well to what's inside the bag.


For our week ahead we are collating our placement experiences, as well as applying final tweaks to our Daydream Believers Pack, which hopefully demonstrates our process well enough in a simplified, approachable format for the young designers to take on!


Pitch - The Ootcuts
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Portfolio branding
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label development
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May 4th label designs
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