The "Ootcuts" pilot sets were delivered and began to build with the magnets I had to hand. It showed the work behind bringing the pieces into a higher volume of production, and how this may impact the fluid process. Having ordered a laser-cut set to compare, shows how quickly these can be put together and achieving the more "unknown" fusion points. I then had a look into costing these up when laying the pieces out on the board for CNC and laser cutting. It was a nice task to try out and seemed to weigh up similarly and will need to be lowered to accommodate for mark-ups and additional costings, which is a bit of a stumbling block. From this, I had discussions and a look into other processes and finishes to speed up production, but this seems like it may in fact increase costings. Keeping it simple, approachable but cost-effective is the main aim, letting the Ootcuts become the people's accessible creative tool. Having feedback from Cara on the marketing side was a nice eye-opener as to how to take this onto the shelves, with everyone having positive chats about the Ootcuts journey themselves.
From last week's feedback, I developed the logo. I saw that the logo would need to be simplified so the label wasn't as crowded. I redesigned the label making sure that it could wrap around the jute bag. I feel that having a 4 x 30cm label would work well as it means we could print the labels easily on A4 sheets to save time and money on production. I was sent the Ootcut pilot set earlier in the week. Allowing people to try out the set and see how they interact with the pieces was great to see and gave us insight into how people feel with the packaging and the shapes together. Having a call with Cara from Scottish Canals helped us find more of a direction with how we should market and price up our work. The next steps are to see how we can cut the costs of production and lower the overall price of the product.
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