This week I experimented with creating a stamp made out of lino to make a textured background that could be used within the packaging. Watching the Packlane packaging talk I learned different aspects to focus on within the design process. The importance of finishings and how it can be used to add emphasis I experimented with using printing foils within my design. I feel this makes the label more eye catching and also links to the steel that is used to make The Kelpies. I wanted to make the packaging design similar to a tool kit layout but using funky frame illustrations to reference how The Kelpies is an art illustration almost creating a mini art gallery within the label. I feel this links with the idea that the customer will create their own art pieces. However I feel the frames I used need to have a clearer link to the product, I would also like to use a silver foil. I used a minimum colour palette that focuses on contrasting colours linking to the out cuts and shadows seen within The Kelpies.
For the week past it was down to user testing and seeing the reaction from a variety of ages, with the biggest critic being a 6-year-old! It was beautiful to see how positive people were towards the Ootcuts themselves, especially from those that initially had only witnessed them in cardboard prototype form. Ideas ranging from elephants to bridges to personal structures! From this it seemed beneficial to manufacture these in a thinner set to emulate the initial cardboard test. With people not noticing the difference between the sets themselves. The thickness doesn’t alter people’s creativity with the pieces. It seems that each part of the products structure, to the colouring to the unknown magnet placement intertwines and compliments itself in any thickness, which showed in weighing up the pros and cons (against each other, not the functionality or the aesthetic). Moving forward it seems that getting involved with manufacturers and seeing a smooth way of producing more pilot sets alongside the packaging developments brings the Ootcuts to a nice stage.
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