Week 10 - A Mixture of Kelpie Dreamers...

From this week, we refined a breakdown of the product to send to potential manufacturers to see if there was a way of bringing the costings down that were tested the previous week and discussed that the pricing range could be within the £15-£20 mark. We were in discussion with Flux, JBoult Designs, and Knightingale Crafts, with each company showing traits that could accommodate for the Ootcuts and hopefully can bring them into production. A wee photographic shoot was done to test them at night, which replicates the colouring of the beasts well and solidifies that choice.

This then mixed into the Daydream side, firing the ideas out from chats and meetings, to see the process as a fluid path. Overlapping and taking segments from our journey, trying to route map our way through and looking back. We're hoping to reflect most of our process through the tasks so that it's nice ease in for the people that would hopefully use the pack itself.

Working on the label I altered the frames making everything more curved and link back to the product, removing the grid to create more freedom amongst the design making it less dense as a whole. I also simplified the logo to make it easier to recognise and understand. Having a chat with Elliott from Napier helped me to get a fresh perspective from a graphic designer. I edited the backstory across the whole belly band instead of having the text on one box also experimented with having the backstory on the bag. I also looked at redesigning the pattern on the bag to make it softer and link back to the product. Later on, in the week, I started to create a prototype of the bag and label and then later looked into pricing.

Work Week 10 Journalling.pdf

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