For this week we trailed the “out cut” ideas with various other people to gain their perspective on the design and their interpretation. Whilst also remaining with the idea of keeping the out cuts as open as they can be, not over restricting but managing to engage the user with a visual language that will hopefully develop to make sense (like a door handle effect, understanding by a visual everyday key). The concepts were then further trailed in cardboard and CAD to understand scale and accents (need to focus on gravity!). We hope over the coming weeks that the product and packaging begin to intertwine and compliment each other, with connectivity at the forefront. We then researched how animals are used within branding to link with the companies values. Starting the brand ideation off with mind maps and sketching later moving on to digitalize the sketches through photoshop to see how different paper textures may look with the branding. I tried the brand development in reverse looking at how the logos would look with white outlines. Later I then experimented with screen printing and how the logo would look on different materials like Jute, brown paper, and card. However, I did face issues with deliveries so I had to hand draw instead of using acetate. I hope to try again with screen printing and use it in different methods. Finally, I then looked at how the logo could look on different materials such as wax stamps using mock ups.
Contents -
Branding research
Mind mapping
Typography sketches
Logo sketches
Materials
Screen printing experimenting
Mock ups
Feedback and ideation from designers
Further product sketching
Prototyping
CAD modelling